Think like a buyer when pricing your home

Tuesday, February 1st, 2022
Ryan Jenkins

So often we get hung up on past sales when we are pricing property and of course that is an important thing to consider. But when buyers are shopping for property they are aren’t paying attention to past sales. The only thing on their mind is this, “What is available to buy right now?” Before we decide on a final list price for our listings we pretend to be the buyer for that type of home and we go tour other similar properties and see how they compare to ours. And it’s important to physically look at these homes instead of just flipping through pics because that’s what your buyers will be doing. This strategy often provides excellent insights into what the market is doing right now. Not what it was doing 6 months or a year ago. And in this low inventory market after going through this exercise we often find ourselves saying “wow there is nothing like this property available right now.”

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Talking to neighbors and tenants is the most under rated due diligence item of all time. We’ve learned about everything from undisclosed flooding to gang activity but the most common complaint we hear is about their burning hatred for a dysfunctional HOA. 😝 This is especially true of condo and townhome associations. One time I was walking through a condo parking lot with my buyers after a showing and asked a neighbor how she liked the complex and if she felt the HOA was well managed. She paused for a second and said, “You all should probably come in for coffee.” 😳

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